News from New York Times:

PORTLAND, Ore. — Rocky King, the executive director of Oregon’s new health insurance exchange, has done everything in his power to tamp down expectations for its opening on Tuesday.

He rejected the idea of a flashy downtown news conference that morning. He postponed a series of ads meant to drive customers to its Web site, coveroregon.com. In fact, Mr. King is not even allowing people to sign up for health coverage online without assistance at first; they will have to go through an insurance agent or a community group until at least mid-October.

Tuesday is the long-awaited kickoff for President Obama’s signature health care law, when millions of Americans can start signing up for new insurance options. Yet across the countr……….. continues on New York Times.

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